B2B Logistics is a company created by the ports of Barcelona and Busan, in South Korea, with the aim of promoting trade between Northwest Asia and Europe.
At Mortensen, we were commissioned to conceptualize, design and develop their new website.
We set out to create a visual style that maintained the essence of both ports, while keeping the own personality of a new company that operates independently.
In addition, a series of cartographic infographics were created with their own visual code to facilitate the understanding of complex numbers and maritime routes.
The style guide we have created for the new B2B Logistics website offers a chromatic palette that navigates through the maritime shades of Mediterranean blues.
With the chosen typography, modern and innovative, we want to highlight the spirit of this new company located in the Port of Barcelona.